SMS marketing might sound like an old fashioned. However, the latest “text for a living” opportunity makes an amazing comeback opening new doors to countless opportunities. Text messaging has been crawled into many different industries recently as a cost-effective means to reach prospective leads. In real estate sms marketing is one of the best and most overlooked methods to improve your marketing campaign. In fact, text messaging is the hottest method around for a number of reasons. One of the reasons that real estate text message marketing is so successful is that they are extremely targeted. When you send out texts to real estate leads, you are sending them messages that have been specifically written to interest them. This is unlike email marketing campaigns where you may be sending out emails that are not appropriate to the audience you are trying to communicate with. It can be difficult to measure how effective your emails are because people can easily ignore your email if it does not fit in with their interests. Another reason that real estate text message marketing is effective is that it is cheaper than other marketing campaigns. Many real estate agents have limited budgets and might not be able to invest a lot in marketing. However, this is not the case with texting. Texting is less expensive than a full-blown marketing campaign which can include newspaper ads, television spots and even flier’s. The best part is that there are low-cost ways to advertise through texting which can cut your budget in half. This is especially helpful if you don’t have much money to spend on advertising. Lastly, real estate text message marketing can help save time for agents and home buyers who need to connect with each other. The process of connecting with someone can be tedious at times and can take a long time. However, if you are using text messages as a form of advertising then it will be much easier to send messages out. This will save both the agent and the home buyer time and make both of them more productive with their day. Realtors have been using sms marketing strategy for quite some time but only recently have real estate agents found that this form of advertising can work well for them as well. Realtors have used this method to quit some time now and it allows them to communicate with clients on a personal level. However, not many agents have been successful in reaching the clients through this method. The problem is that most people do not even know about sms marketing strategy because they do not know where to send their clients’ text messages. Most people are unaware that this method exists and if they do find out then they may not be interested in using it. There are some things you need to do to make sure you are able to successfully use text message marketing to get started. The first thing that you need to do is create an opt-in list so that you will have an easier time sending text messages to your clients. It does not matter what type of real estate agent you are but you must have an opt-in list if you want to be successful. Next you need to go and create a website where you can post information about yourself and your services.